3 Major Inputs to Consider While Crafting a Thoughtful Logo Design

Designing a logo is simple for those who are looking at it from outside, but think again! Is to so easy? Just consider the logo of apple, who made it so simple, yet thoughtful and interactive for you to get it registered at the first look itself? Making a logo different is not so easy, it is a strenuous job.

Logo Design

There is a lot to consider in order to intellectually craft the visual identity of a brand than just placing its name in a simple square or circle to form a logo. Expert logo designers are in high demand as logos can create unique customer brand perception and can highly influence purchase decisions of the customers and their attitude towards a product.

Brand logos

Now we live in a society, which is painted with various brand logos. Even infants who don’t even identify the letters in whole can precept the logos to identify a brand which make products they value as chocolates or cookies. This is the strength of a logo and how it communicates with it target customers.

Those who are thinking of designing a logo for their brands or businesses which are looking forward to a face lift, here we will discuss some unique logo design inputs to create your brand identity unique and great.

  1. Be clever

A logo is what distinguishes your brand from its competitors, so it is imperative that the image representing your logo should stand out from the rest. You can also see that in many cases, imitations are the best form of flattery, but in case of logo design, this is totally different. Being unique is the key to success.

What is important in terms of logo design is to create something unique. As many expert say, it is unlikely that what you create must be original, but it should always be your goal while creating a logo.

  1. Know the brand to work on it

A logo is lot more than just an image, it is an introduction to the uniqueness of a brand. For this, the logo should be capable of reaching successfully to specific audience and effectively communicate with them. While planning for a logo, write down what you plan about a brand and what the objectives are.

Getting inspirations from other brands is advisable, but the designers should not take the inspirations too literally. All design works in terms of creating a logo must be original and should map directly to the brand attributes of the business.

  1. Colour

While considering a brand personality, you need to think of each aspects of the image. You may feel that bold bright colours may grab immediate attention, but these can be easily overlooked by viewers. Each colour has its own implication and something to communicate with the potential viewers. So, never fall into the trap of conveying unwanted messages to your customers simply as you have chosen a wrong brush stroke. An expert graphic designer knows the science behind colours and the importance of right infographic.

4 Expert Tips for Internet Marketing Success to Small Businesses

Big shots are taking huge advantage of internet marketing by reserving millions of dollars for this purpose in their annual budgets. But, when it comes to small business marketing through the digital platform, people are confused about how to go about it and how much to spend. Here will discuss some top tips to consider for small businesses too to flourish through internet marketing within their limited budget.

Choosing a strategy

Today’s businesses have a lot of ways and avenues to market themselves and establish the brand. But to decide a mode of marketing, especially as a small or medium-sized business at a limited budget, will struggle a bit. Social medial marketing type of activities are in fact free, but these may take a lot of time to prosper. So, which marketing channels are ideal for SMBs? Let’s have a look.

  1. Blogging

One of the ways to attract consumer interest is by providing your prospects with highly informative and impartial content, which you can post on your blogs and try to promote socially and through other networks. Winning people’s trust is easy if you first become an expert to give them authentic information in a specific niche. Good blogging practices can also have a positive impact on your SEO efforts.

  1. Leveraging social media

If your business is not effectively using social media, then it is not smart! Researches show that the social media can produce almost double the leads of traditional marketing efforts like telemarketing or direct mailing. The reach and acceptance of social media is overwhelming lately as like Facebook, Twitter, LinkedIn, and Google+.

You can also leverage the reach of it with your business having a solid presence on these platforms. However, it is not just all about creating a page on any social media platform, but to keep your social activities frequent and relevant to the target audience.

  1. Email marketing and mail reminders

This strategy is there around for quite some time now, but still green. Email marketing is an excellent mode of engaging customers, but many of the small businesses are limiting its potential by improperly handling this avenue. Email marketing now needs to get effectively integrated with other marketing campaigns to ensure maximum impact.

Say for example, run a Facebook contest and make it a success by notifying and reminding your mail subscribers about the exciting activities happening there. You can also share the sales coupons and limited-time offers etc. through e-mail as an instant and effective mode of communication.

  1. PPC (Pay-per-Click)

The PPC advertising and Google AdWords are also accessible to SMBs, which offer you a chance to plan targeted marketing efforts and get maximum ROI on what you shell out. This mode of marketing is found to be excellent if your product or service is location specific.

As an add-on to it, many media marketing companies now offer automated bidding solutions also, which allows the SMB PPC administrators to get a better exposure to the target market without the need for heavy lifting.

Webinars, press releases, and some who is studious to explore the scope of internet marketing, will be amazed to see a lot of roads getting opened to take your business to new heights.

The Latest Graphic Design Trends to Watch Out

The concept of design is ever changing and when it comes to Adelaide graphic design, trends change daily. For brands and promoters, graphic designing is visual storytelling, so they need to keep in line with the most updated trends to create fresh and new content. From this perspective, here we share a few updated design trends, which may be dominating the graphic design industry in 2016.

It is not just for the designers, but if you are a business owner or just someone who owns a blog, it will not be fair to look outdated. To create the best first impression and uphold your social profile, one needs to run in line with the trends.

  1. Usability

When it comes to designing, the major concern is to ensure user engagement. There is no point in creating such a cool design, in which the users struggle to figure out how a menu works. Usability is one such thing in graphic and web designing to stand first in the list even when you check the trends in 2020. It is not at all possible to grow your online business if you neglect user experience while making innovative designs.

  1. Responsive designs

A responsive site is not anymore optional. Mobile is the first resource now to access internet. In terms of SEO rankings, Google already started crushing the sites, which are not mobile-friendly. In light of the above point discussed, when it comes to mobile as the first screen, user experience on mobile is the key to success for web and graphic designers.

Responsive web design is not anymore hiding desktop functions on the mobile screen, but to let the content flow naturally to users by best fitting onto mobile screens. Responsive designs have now reached to the micro-level as logos, hero images, banners and to any little piece of visual content you share.

  1. App-inspired designs

People are now getting more accustomed to fast browsing through native apps. The major features trending are top speed, zero distraction, tailor-fit user experience etc. Marketers are largely catching up on this trend lately. The key to success is to remove everything unessential and let the users directly interact with your content as fast as possible.

  1. Menu getting cleverer

People started hating the ‘hamburger’ menus. Clever menus are the most recent trend, which put forth a more intuitive mode of navigation. The upcoming trend is of hidden navigation, which pops up from nowhere based on the user action on a web page. Again, the key to success here is that the users should not get distracted from the core things at any given point. This is an evolving trend, not fully shaped yet, but will surely get on to the centre stage soon.

  1. Modular texts

When it comes to designers’ task on the web pages, the first thing is to breakdown long texts to smaller parts. Modular design is the latest technique in which everything on a page can be split into a block-grid pattern. However, it is not like a boring chessboard where all columns needed to be symmetrical. One can go with any hard to anticipate patterns, which however should not be confusing to the viewers, but to be more like an exciting visual treat.

7 Hottest Web Design Trends Which Will Take up the Centre Stage in 2016

As time passes by, quick changes are happening in the web design Adelaide industry and many new design trends loom on the horizon day in and day out. The concept of web designing keeps on changing with new tools, workflow patterns, and usable layouts.

In this fast-changing arena, it is not that easy to predict which trends will flourish and will may doom. Yet, based on the recent history and the trend pattern in the past, we can make a reliable guess on the type of changes one can expect for this year. Here we are trying to organise seven unique trends, which have gained momentum in 2015 and will continue to flourish in 2016.

  1. Sketch

Sketch is the most recent tool, which is now quickly replacing PhotoShop in UI design, by offering a wide range of low-fidelity wireframes to high-fidelity mock-ups. However, Sketch App is an application only compatible with Mac for the use of web and mobile designers.

  1. Browser-based IDEs

Desktop IDEs are there around for a couple of decades now and we have seen many things ranging from Notepad++ to Visual Studio and Xcode. The purpose of IDE is to make the task of writing a code easier by offering suggestions and doing syntax highlighting. What we see recently is the rise of browser-based cloud IDEs, which don’t require any software to run. CodePen and Mozilla Thimble are the latest in this row getting ready for 2016.

  1. Card Layouts

Pinterest popularised the card layouts a few years back and it has recently become trendy in designing content-rich webpages. The free plugins like jQuery Masonry is used to mimic this layout and make animated cards of various sizes.

  1. Custom explainer videos

Many companies have now chosen this design trend of custom explainer videos. These are created with animations that can easily interact with the viewers to explain how products or services work.

  1. Live product previews

Landing pages have seen an incredible growth over the last year by benefiting from increased internet speed and advanced browser capabilities. The major trend noticed as of late is live product previews on the landing pages and home pages. These give a more interesting and engaging demonstration to the users.

  1. Automated task runners

The front-end development concepts too changed largely overtime and a handful of new practices have now surfaced in website creation. The automated task runners and build systems as Grunt and Gulp are largely used to automate task choosing, which previously needed manual effort.

  1. Collaboration tools for design

One to one and group chats as well as instant messengers are there around for more than a decade now; however these were having only minimal capabilities as to share plain text and capability to attach some files. The latest trend of 20162016 however is the options to share live design documents also through chat applications. This gives the designers and developers a straight way to share work with everyone in the team. Slack is one such popular application supporting similar features.

Above listed are just to name a few and there are plenty of new changes also expected in the web design arena, making it a greater challenge for the designers and brands to stay up to user expectations. Click here to know more http://studio60design.com.au/.

A Glimpse into the Trends Which May Stir SEO Industry in 2016

No doubt that 2015 was a stunning year for the SEO market. The most notable thing in this regard was the Mobilegeddon update by Google in April 2015, which had penalised all the sites lacking in mobile friendliness. In additional to this, we have seen the trend of digital assistants making search easier, and other mobile related technologies started to shape up the future of internet searches.

Now, it’s a new year, it’s 2016 ! The first quarter itself started showing a few landmark shifts in SEO concepts, in light of which, we will discuss here the four major trends expected to flourish in this year.

  1. Video content over written content

The trendiest change may they way how video content is overtaking the written content in terms of ROI to B2C brands and vendors. Written content is now considered as a baseline standard with images, infographics, videos, and other potential media aiding as peripheral add-ons. In 2016, it is predicted that video may outpace any written content and other peripherals in terms of ROI by ensuring maximum reach, engagement, and effective interaction.

As an immediate effect, we can expect that the B2C brands, which don’t take care of offering regular video fields will soon go behind the times. It will be followed by B2B brands too, but that may take a bit more time.

  1. Mobile optimisation

We know why mobile optimisation becomes more important over desktop optimisation in 2016. As we discussed above in terms of content, for the last few years, desktop search is getting a baseline standard whereas mobile users are growing exponentially. Mobile searches surpassed the number of desktop searches in 2015. Getting in to 2016, this trend will continue by eventually making desktop traffic negligible over the next couple of years.

  1. Digital assistants

You have heard much about Siri and Cortana! It is said that such digital assistants will change the way we go about search queries in 2016. The modern day search engines gets more and more queries through digital assistants, which adds a certain level of complexity to conventional search strategies. Spoken language search seems to be much different than text queries and a whole new set of ‘long-tail keyword’ queries, particularly as in spoken language will emerge. As a result, the pages containing conversational and colloquial style content will get rewarded.

  1. Aggregated content

We have already seen the new feature Twitter introduced as ‘Moments’, which will aggregate all posts, images, and videos of live events to unfold new stories through a single channel to people. This may diminish the power of standalone news and event coverage. In this way, the users themselves become content creators. Now, there are many advanced algorithms cooking underneath, which can compile news stories based on current and pre-existing information.

We may also see in 2016 that the social content is getting readily indexed as authentic information sources, like a tweet or FB post appearing as your mobile search results. Google is already indexing apps now and this trend is expected to flourish in 2016 with more search engines following the suit.