Designing a logo is simple for those who are looking at it from outside, but think again! Is to so easy? Just consider the logo of apple, who made it so simple, yet thoughtful and interactive for you to get it registered at the first look itself? Making a logo different is not so easy, it is a strenuous job.
There is a lot to consider in order to intellectually craft the visual identity of a brand than just placing its name in a simple square or circle to form a logo. Expert logo designers are in high demand as logos can create unique customer brand perception and can highly influence purchase decisions of the customers and their attitude towards a product.
Now we live in a society, which is painted with various brand logos. Even infants who don’t even identify the letters in whole can precept the logos to identify a brand which make products they value as chocolates or cookies. This is the strength of a logo and how it communicates with it target customers.
Those who are thinking of designing a logo for their brands or businesses which are looking forward to a face lift, here we will discuss some unique logo design inputs to create your brand identity unique and great.
- Be clever
A logo is what distinguishes your brand from its competitors, so it is imperative that the image representing your logo should stand out from the rest. You can also see that in many cases, imitations are the best form of flattery, but in case of logo design, this is totally different. Being unique is the key to success.
What is important in terms of logo design is to create something unique. As many expert say, it is unlikely that what you create must be original, but it should always be your goal while creating a logo.
- Know the brand to work on it
A logo is lot more than just an image, it is an introduction to the uniqueness of a brand. For this, the logo should be capable of reaching successfully to specific audience and effectively communicate with them. While planning for a logo, write down what you plan about a brand and what the objectives are.
Getting inspirations from other brands is advisable, but the designers should not take the inspirations too literally. All design works in terms of creating a logo must be original and should map directly to the brand attributes of the business.
While considering a brand personality, you need to think of each aspects of the image. You may feel that bold bright colours may grab immediate attention, but these can be easily overlooked by viewers. Each colour has its own implication and something to communicate with the potential viewers. So, never fall into the trap of conveying unwanted messages to your customers simply as you have chosen a wrong brush stroke. An expert graphic designer knows the science behind colours and the importance of right infographic.